When you decide not to smoke, you begin hitting milestones that make you healthier, from 20 minutes to 15 years after quitting. This film follows our main character experiencing the life he is able to live the moment he puts out his last cigarette. Instead of focusing on the negative, this story captures the attainable benefits of a single positive decision. Our partnership with the Arizona Department of Health Services allowed us to execute a long-form story-driven piece in an industry where PSAs typically cater to shorter cause/effect style content.

My role on this job was more than producing. Beyond the usual tasks of establishing and creating the budget, booking crew and talent, and creating I schedules. I was involved with bringing this creatively to life. I was assisting on creating the Director’s treatment, scouting/booking locations, talent casting, props planning and purchasing, on-set styling, and keeping everyone on schedule.