ON SEMICONDUCTOR

BRAND CAMPAIGN
ON Semiconductor came to us needing video content to promote global education, recruitment, and awareness. They do incredible work at an immense scale so we were tasked with producing 'Segment Films' and a 'Corporate Omnibus Film'. The 'Segment Films' showcased their three main focuses: Internet of Things (IoT), Industrial Cloud Power, and Automotive. We shot with engineers at their Phoenix HQ and traveled to their Automotive labs in Santa Clara, CA to capture authentic people doing the work with the real equipment/labs. Our 'Corporate Film' was meant to summarize and promote ON Semiconductor as a global leader. Both campaigns ran on web and social and each Segment Film and Corporate Film had one long-form (~90s), 60s, 30s, 15s and were created in English, Chinese, German, and Japanese. Our work totaled 83 video deliverables.